Delta announced its latest effort to improve the customer travel experience Monday with the introduction of Delta Studio.
With its latest investments in inflight products, including the complete installation of seat-back entertainment systems on all long haul international aircraft in 2013 and 140 additional mainline domestic aircraft with in-seat video screens, Delta is the clear leader in delivering personal entertainment selections.
With Delta Studio, customers will have access to free entertainment on more than 1,000 aircraft through a combination of seat-back systems or on demand video streaming on board the airline’s wifi equipped aircraft beginning August 1st.
In addition to seat-back systems, customers flying on Delta’s wifi equipped aircraft will be able to stream movies and TV options right to their mobile devices. By using either Gogo’s video player app or the integrated player within the Fly Delta app for iPhone, customers have a simple-to-access entertainment viewing experience on their own device.
Delta continues to be driven by customer feedback which has consistently placed the desire to be entertained at the top of the list of ways to improve our customers’ time in the air, said Tim Mapes, s.v.p.–Marketing, in a release.
Customers traveling at every seat on international flights and in BusinessElite, First Class and Economy Comfort on domestic flights will have free, unrestricted access to all in-flight entertainment using either their seat-back system or their own portable electronic devices. Customers in domestic economy will have a menu of free entertainment options and premium entertainment for purchase.
“Through the introduction of Delta Studio our customers have yet another reason to choose Delta and a different travel experience,” Tim said.
Delta’s full entertainment line-up for the month of August is available in Sky magazine.
Delta also formally launched its exclusive new Artist Spotlight which started appearing on aircraft featuring emerging artist Sam Smith in June and will introduce Canadian-born songstress Kiezsa in August. The program highlights popular artists by bringing their music to millions of passengers during boarding and deplaning in addition to offering customized channel options on seat back entertainment systems.
Also introduced as part of its effort to improve customer entertainment options was an industry-first partnership with Billboard that started in July. The partnership provides passengers with new ergonomically designed earbuds with better sound quality and improved comfort. The earbuds are complimentary on international flights as well as flights between New York and Los Angeles, San Francisco or Seattle and are offered for purchase on all other flights more than 250 miles.
Delta’s investments in in-flight entertainment and products are part of the airline’s efforts to continue working toward its 2014 Flight Plan goals of earning the J.D. Power award for customer service among network carriers and raising affinity for the Delta brand to a new level.