Delta Air Lines forms new relationships with Alessi and Georgia Tech.
Video: Delta In Seattle
Delta has invested $15 million in facilities at SEA-TAC to improve the travel experience with modern design. From providing power ports to offering expanded ticket counters, Delta made flying more convenient and enjoyable.
Delta Bring Modern Design to the Skies
Expect a new design in First class in 2017. Delta Air Lines decided to refresh and enhance its onboard serviceware in Delta One and First Class, it looked to the renowned network of designers at Alessi to create a signature line featuring a new modern design and functionality.
Delta One and First Class will see the product of Delta’s tie-up with Alessi come to life on board in 2017.
The partnership brings together the stylish and contemporary designs that made Alessi a celebrated and iconic brand with Delta’s efforts to redefine the in flight experience through innovation.
We understand every aspect and detail of the travel experience matters to our customers, said Robyn Klein, Delta’s Managing Director – On Board Services. Working alongside the talented and creative teams at Alessi, a design house that continues to set the standard for innovative and unique design, we’ll bring to the airplane an uncompromising level of elegance and service that builds on Alessi’s renowned design inspiration.
The enhancement to Delta’s serviceware comes as the airline continues to make evolutionary and meaningful enhancements to the experience it offers on board, including partner chef-created menus that reflect local and seasonal flavors made with fresh ingredients sourced from independent purveyors as well as a wine program curated by Delta’s Master Sommelier Andrea Robinson.
The key to a truly memorable in-flight service and culinary experience starts with the very product the food is served on, said Paolo Cravedi, Alessi’s Managing Director of USA and Canada. We are creating for Delta’s customers a bespoke and inspirational line of plates, glasses, flatware and service products that sets the tone for the delicious and thoughtful approach the airline has taken with their on-board food and beverage offerings.
This is the first time Alessi’s signature modern designs will appear in flight with a major airline. Over the next several months, Delta’s service teams, in collaboration with designers from Alessi will carefully ideate, design and test the new serviceware in flight before rolling them out in mid-2017.
The products will complement cabin improvements Delta recently completed on board, including full flat-bed seating with direct aisle access in Delta One which feature Westin Heavenly Bedding, a modern and recently enhanced TUMI-designed amenity kit and skin products from Malin + Goetz. All Delta customers are treated to a wide variety of entertainment options and meticulously thought-through details in service and amenities offered throughout the aircraft.
Alessi has a long history of innovative, stylish and functional design. Their independent designers have created a wide range of unique products, many of which are featured in the permanent collections of museums around the world, including several at the Museum of Modern Art in New York City.
The Italian design group also calls famed architects like Frank Gehry, Michael Graves and Naoto Fukasawa among the most influential in its portfolio of designers.
Delta’s broader brand transformation extends beyond the service and products it offers on board. The airline earlier this year teamed up with clothing designer Zac Posen to create a timeless uniform collection for the airline’s flight attendants, airport customer service agents and other employees. And recently, Delta began investing in system-wide renovations and enhancements to Delta Sky Clubs, featuring improved food and beverage options.
Delta Foundation Invest $5M in Ga Tech
Delta Air Lines is creating a collaborative research center at The Georgia Institute of Technology where the airline, through a $2 million grant, is funding projects to enhance its operations and the customer experience.
About The Delta Air Lines Foundation
The Delta Air Lines Foundation is a nonprofit corporation formed in 1968 to enhance Delta’s charitable giving. The Foundation is focused on the key areas of health and wellness, arts and culture, education and diversity. Foundation contributions are unrestricted, allowing recipients to use funds where they are needed the most.
Delta is seen as an innovator in the aviation industry. A commitment to constant improvement has driven the company’s success, leading to accolades such as being named to Fortune magazine’s list of the 50 Most Admired Companies.
This space enhances Delta’s 86-year commitment to industry-leading firsts, like pioneering the use of a hub and spoke system in 1955, being the first U.S. airline with motion graphic maps in the cabin showing the aircraft’s position and route in 1992 and launching the first mobile baggage tracking app in 2011.
At Delta we are continuously seeking to improve and elevate our operations and the customer experience, said Gil West, Executive Vice President and Chief Operating Officer for Delta. This facility is the first of its kind for the domestic aviation industry. Tapping into the bright minds at Georgia Tech is an opportunity to gain new perspectives and approaches across Delta for changes that will advance our business now and for years to come.
The collaborative space is designed to promote business enhancements and innovation through research that centers on the way people and products interact. The facility provides:
- Co-development and collaboration with Delta business and technology teams, Georgia Tech research staff and students from various colleges within the university.
- Delta-led project development with the ability to vet concepts and ideas to understand business impact and value, assessing feasibility in the work environment.
- Dedicated space for experimenting in a safe framework away from the operation to facilitate evaluating, envisioning and prototyping in a quick, iterative manner.
- Immersive opportunities to share a holistic view of Delta’s business operations with top-tier talent looking for collaborative, challenging work environments.
Already in development, the research facility began taking shape when Delta secured a five-year lease for the 6,500 square foot space at 75 Fifth St. in Atlanta’s Midtown district. The airline is enhancing its ability to pioneer cutting-edge programs and technological advancements, looking to improve areas like service recovery, customer experience and customer satisfaction.
“Delta Air Lines and Georgia Tech have a rich heritage of working together in everything from research to hiring our co-ops and graduates. We are delighted that Delta’s collaborative research center will provide even greater opportunities for Georgia Tech students, faculty, and staff to work with this outstanding global airline,” said Georgia Tech President G. P. “Bud” Peterson.
The venture is planned for early 2016, making Delta the newest tenant of the Centergy building, a development housing corporate innovation hubs and startups, among others, and part of Georgia Tech’s innovation neighborhood at Technology Square.
As part of The Delta Air Lines Foundation’s mission to support education, the Foundation has committed a $3 million multi-year grant to the Georgia Tech Foundation for the Georgia Tech Advanced Manufacturing Pilot Facility (AMPF) located at 555 14th St. in Atlanta’s Midtown district. The AMPF establishes Georgia Tech as the national leader in advanced manufacturing with a collaboration of Mechanical Engineering, Aerospace Engineering, Industrial and Systems Engineering, Materials Science and Engineering, and Interactive Computing.
About Georgia Institute of Technology
The Georgia Institute of Technology, also known as Georgia Tech, is one of the nation’s leading research universities, providing a focused, technologically based education to more than 25,000 undergraduate and graduate students. Georgia Tech has many nationally recognized programs, all top-ranked by peers and publications alike, and is ranked in the nation’s top 10 public universities by U.S. News and World Report.
It offers degrees through the Colleges of Architecture, Computing, Engineering, Sciences, the Scheller College of Business, and the Ivan Allen College of Liberal Arts. As a leading technological university, Georgia Tech has more than 100 centers focused on interdisciplinary research that consistently contribute vital research and innovation to American government, industry, and business.