PKF Hospitality Predicts Hotel Rates Will Rise
PKF Hospitality Research predicts that hotel room rates for U.S. hotels will increase 4.6% this year, a healthy development for the industry because it will push room revenue up 5.8%.
A 1.6% increase in occupancy is also helping. Improved profitability means a better guest experience because hotels can afford to invest in their properties. Ever since the first quarter of 2010, growth in hotel demand has exceeded the increase in supply, according to R. Mark Woodworth, president of PKF HR.
According to Smith Travel Research, U.S. hotels last year rented out more guest rooms than ever before. And on a local level, PKF said that 30 out of 50 markets PKF covers in its Hotel Horizons industry reports set new records in metro-level lodging demand. (PKF press release).
Rail and Car Rental
Amtrak Measures Carbon Footprint
Amtrak has achieved Climate Registered status by measuring its carbon footprint. This is a major first step in Amtrak´s efforts to reduce its energy consumption and spending and carbon emissions. It is working with the Climate Registry, a non-profit that sets standards for government and business.
Amtrak’s goal is to attract more auto and airline passengers, improve its own efficiency and reduce fossil fuel consumption. (Amtrak press release).
Enterprise Revamps Enterprise Plus Loyalty Program
Enterprise Rent A Car, which has more locations than any other car rental company, has revamped its Enterprise Plus loyalty program. Members can redeem their points at any North American locations. As long as you rent at least once every two years, points do not expire.
Frequent renters qualify for Silver, Gold or Platinum status. Each level comes with its own set of benefits, such as bonus points and upgrades. (Enterprise press release).
Flying is becoming a more pleasant experience, according to the latest Air Quality Rating survey, a joint research project by Wichita State University and Purdue University. The 22nd annual national survey found that flyers are paying more, but having a better experience.
Data from the last 12 years show that whenever there are more planes in the sky and ore passengers, airline performance suffers. Today, airlines have increasing demand, limited capacity and are managing themselves more carefully. The results of the survey:
- Bumping decreased by 30 percent in 2011
- AirTran, Hawaiian and JetBlue were the three best-performing carriers for the second year in a row.
- It´s not perfect; a third of customer complains continue to be for things like schedule changes, delays and cancellations.
Source: AQR press release.